Creativity & the Camera

Here at the Culinary Camera, we’ve photographed everything and everything that any foodie could dream of, from Bakers to street food vendors, tasters, and tastemakers, to late-night drinks and dining in restaurants, as well as covering and capturing celebrations and successes. It’s amazing to see so many people sharing their dinner dates, dine out experiences and snapshots of their local independent restaurants reopened and ready for business. Be those photos on food blogs, restaurant websites or social media shares.

It’s undoubtedly been a tough year for hospitality and all the people who are part of the hospitality industries creative energy, but it’s great to be popping open the bubbly once more, dining out tasting flavours of something other than the five dishes you eat at home on rotation—a feast of flavour as well as a feast for the eyes.

Getting Those Creative Juices Flowing.

For us, it’s exciting to see our lovely clients throw open their doors and welcome their customers back inside. It’s also great to have so many people interested in getting new food photographs for their menus, new seating arrangements and seasonal offerings. Food never sits still; it doesn’t stay on the plate long enough! The creativity is constantly flowing, from the kitchen onto the plate and out through the pass. Creativity is in every element. It’s one of the (many) reasons we love what we do at Culinary Camera. No day in this job is the same. No food business or restaurant we work with is the same, which gives us creative energy each and every time we take on a new project.

Our creativity spans concept development to planning how we will execute and capture ideas and angles. Considering the colours, lights, props we will use to get that perfect shot, that mouth-watering click of the camera that will sell your product. That is what creative food photography is. Looking back on our portfolio, the food and restaurant photo shoots we’ve had, and the clients that we’ve worked with have over time unknowingly made a picture diary of time. A diary of photographs that feature; seasonal celebrations and seasonal produce which develops with each shoot we have, resulting in food photography that gets better and better. On each photoshoot, we learn something new, be it trying new equipment or styling food with different props. We’re constantly pushing our creative boundaries and achieving food photography that’s fresh, new and exciting for our clients and their hungry customers!

Photography isn’t just about the final edited photograph. Photography incorporates branding, marketing, research, set design, props and a whole host of other creative tasks that result in the ultimate culinary capture. It’s about capturing the best angle, the perfect drizzle, the elements that make people go oooh and ahhh. Being a foodie comes with the territory. And we’d be lying if we said we didn’t sometimes get hungry whilst editing or onset. But just like creativity is the bringing together of creative elements, we designed our service offering to bring together your food, your ideas and your passion so that your marketing can communicate it to your customers.

There is something truly personal about food. The way we eat it, the way we share it and ultimately, these days, how we share those experiences with the world, be it through social media on Snapchat, Instagram stories or texting a friend saying, ‘we have to eat here.’

Photography is a feeling, capturing emotion, flavour and experiences. We hope you can see that throughout our work and our client collaborations. You can take a look at some of our work through our online portfolio, and do drop us a line if you’d like to chat further about how we can work together to bring your very best food to life through the camera lens.

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